10 MAY 2011 According to a report published on Monday, the China Construction Bank and twelve other prominent Chinese companies are among the top 100 most valuable brands in the world. The annual list was compiled by the global brands agency Millward Brown.
Each year for the past six years, the BrandZ Top 100 Most Valuable Global Brands list has ranked the most recognizable and successful branding and marketing campaigns. The overall value of these top 100 brands rose by 17 percent since last year’s report, reaching a record $2.4 trillion.
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In this year’s sixth edition of the BrandZ Top 100, computer manufacturer Apple overtook four time defending champion Google as the most valuable brand in the world.
Over the course of a year, Millward Brown surveys and evaluates the combined perceptions of more than 2 million different consumers spread across relevant markets around the world. Those numbers are then calculated against the company’s short-term future growth prospects, and... Read the rest of the article at:
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